Posts tagged with Peperami

Q&A: Unilever's Noam Buchalter on crowdsourcing Peperami ads

As reported yesterday on this blog, Unilever has decided to crowdsource the next Peperami TV ads via Idea Bounty, with a prize of $10,000 up for grabs.

I've been talking to Noam Buchalter, Marketing Manager for Unilever's Marmite, Bovril, Pot Noodle, and Peperami brands. about the reasons behind the decision to crowdsource the new Peperami ads, and the effect this will have on agencies. 

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Unilever drops agency, crowdsources TV ad

Unilever has waved goodbye to longstanding creative agency Lowe and decided to ask the public to help create a new TV ad for its Peperami brand.

Campaign reports that the firm is using crowdsourcing site Idea Bounty to attract ideas for a new Peperami ad, offering $10,000 to the winner of the contest. The brief will be published on Friday, and the contest runs until late-October.

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