Its pre-game teaser time, with the YouTube channel Ad Blitz currently showcasing excerpts from some of the major brands’ 2014 Super Bowl adverts.
The Super Bowl itself (number XLVII for anyone counting or able to understand Roman numerals) doesn’t happen till 2 February, but that hasn’t stopped the hype machine from kicking into gear.
Last week I revealed the top 20 Super Bowl ads of all time according to Unruly and discovered that 60% of the most shared ads of all time were launched before Super Bowl Sunday, thereby using word-of-mouth and early publicity to generate extra shares. In fact seven of the top 20 ads used teasers to build hype.
Marketers are clearly learning tactics from major film studios, where big event films can be teased a year or more before their release, even before a single piece of footage has been shot.
In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi.
The drinks brand is forced to play second fiddle to Coca-Cola’s global dominance, and is unlikely to ever match its rival’s huge social following.
However it should still make an interesting case study, particularly with its long list of brand ambassadors. This post follows on from similar blogs looking at brands such as McDonald’s, Nike, Burberry and Walmart.
So without further ado, here is a quick overview of how Pepsi use Facebook, Twitter, Pinterest and Google+...
Culture is the “stories we tell ourselves about ourselves,” wrote Clifford Geertz in 1973. What the virtuoso anthropologist meant: stories reveal our social reality as much as they shape them.
So what yarns are we telling ourselves about today’s marketing environment, and how do they influence our marketing?
Today, we're launching a new weekly Twitter showdown of some of the biggest companies on the web, in your grocery store or on your brain. Today's competitors are some of the most well known brands on the planet.
Yep. It's Coca-Cola verses Pepsi. When have we heard that before? But this time, we're not having a blind taste test. With the help of Visual.ly's new easy to create infographics, we could easily compare these two drink giants.
First, a little background on what our competitors are doing.
Thanks to an ICANN decision, new gTLDs are coming.
According to a recent Afilias study, a sizable minority of brands may apply for their own gTLDs, ushering in a new era in which consumers are asked to visit websites ending in .brand, and not .com.
When Apple launched its iAd mobile advertising offering, there was reason to be excited. After all, Steve Jobs was promising something revolutionary, and betting against him was not for the faint of heart.
Unsurprisingly, major brands lined up to try out iAds. Yes, the minimums were high, and Apple exerted far more control over the creative process than was typical, but if the ads were as cool as its devices, all would work out. Or so the thinking went.
Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting the most brandlift from the events are not the ones who signed expensive sponsorship contracts.
It's Pepsi and Nike who have achieved the most World Cup buzz so far. But Adidas and Coke are the ones forking over for sponsorships. In today's world of the digital brand ambush, it's getting harder to make the case for official sponsorships.
As consumer product brands explore digital, connecting real life products to interactive elements online has become increasingly important. One startup in contention to do just that is Stickybits.
Stickybits lets people connect barcodes with any piece of digital information they can create. When the company launched at SXSW in February, the technology was in place, but the full potential of the product was not yet a reality. Today at CM Summit in New York, Stickybits announced the brand partnerships that can actually make it a successful and useful business.
According to Frank Cooper, Pepsi's SVP and chief consumer engagement officer, his company no longer wants to act like a big brand. The self-described "voice of a generation" isn't looking for its next celebrity spokesperson or major TV placement.
At TechCrunch Disrupt in New York, Cooper explained:
"Now the big brand story is: don't act like a big brand."
That directive could be harder than it looks.
Foursquare is on a roll. It's got heathly user adoption and very desirable demos, a growing roster of major brands who want to team up for promotions, and plenty of love from the media (not to mention endless speculation about potential suitors?
Now, the white-hot location-based social service is facing problems very much in keeping with the ones Twitter faced at this stage in its development: scale. A word that rhymes with both "fail" and "whale", perhaps the most infamous error page in recent internet memory, and an emblem of how difficult it can be for small start-ups to keep up with rapid growth.