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Posts tagged with Performance Based

PPC agency payment models: performance based

Following on from my last article exploring ‘percentage of spend’, I now turn my attention to ‘performance based’ agency models.

In essence, any paid search program should be performance based i.e. the agency and client should agree the strategy, objectives and KPIs, of which the agency will then be measured against.

The distinction in this instance is when the remuneration of the agency is directly linked to the financial performance of the paid search campaign.