Posts tagged with Performance Marketing

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A complete guide to partnership marketing: Part two

Welcome to part two of our complete guide to partnership marketing.

Part one covered the first five types of partnerships - affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.

In this article, we'll be looking at numbers six through 10, including:

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A complete guide to partnership marketing: Part one

Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.

All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique? 

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A day in the life of... a dancer turned head of paid media

Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.

He's had an interesting career path, as the headline suggests.

We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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Six Black Friday trends we learned from performance marketing in 2015

With the dust settled on another record-breaking trading period, what does the underlying data tell us?

This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That's a 46% hike in sales revenue for 2015.

Here are six underlying trends.

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Affiliate marketing’s cross-device challenge

The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance.

Cross device tracking first came on the radar in 2011, when it became obvious that online users were regularly accessing links and content from publishers across more than one device.

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Five rewarding performance marketing case studies from brands

The deadline for entering the Masters of Marketing awards is approaching fast (September 23) and therefore I thought I’d take a look at one of the most complex and somewhat overlooked categories: Performance Marketing.

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Understanding smartphones as an influencing device

Mobile commerce has witnessed staggering growth over the past few years.

We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone. 

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Building a Business Case for Attribution

Four top tips for building a business case for attribution

91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.  

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Mobilegeddon one month on: five rules of thumb

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site.

One month on, what's actually changed?

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Cross device tracking: is it time for cookie periods to be extended?

With the rise of cross device tracking, it is perhaps timely to consider the true length of customer journeys and whether as a result, cookie lengths should be revisited. 

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The power of Influence and the multichannel customer

Customer journeys are becoming increasingly complex.

Not only are they across multiple channels with multiple touch-points, they are also spanning multiple devices. 

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