Posts tagged with Performance Marketing

Post-Christmas sales and device trends: stats round up

With the festive break all but a distant memory, we have taken the opportunity to look back at our stats across the network for the run up to Christmas as well as the post Christmas sales.

As a company running affiliate campaigns for around half of the UK’s largest retailers as well as over 1,000 SMEs, we are able to interrogate our data to provide some insights into general retail trends over the Christmas and New Year period.

There were a number of predictions and subsequently reports of the largest online shopping days and in this post we are able to look across our advertiser base to identify the peak trading periods.

With consumer behavior shifting and mobile commerce playing a more prominent role, we also look at the device trends during this time.

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Android conversion rates higher than iPhone: stats

There is no escaping the fact that mobile commerce has been experiencing considerable growth. Recent research from Deloitte suggested that mobile devices would influence £3.5bn of retail sales this Christmas.

As well as understanding the anticipated growth of m-commerce, it is also important to recognise the devices that are fuelling this growth.

With targeting capabilities evolving, it is possible to segment audiences based on the device they are visiting through and advertisers are able to capitalise on this through targeted promotions.

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Google and Yahoo confirm that lead generation has hit the big time

As a general rule in digital, it seems that when Google and Yahoo get involved in something it is a pretty good sign that it is important.

After many years of skirting around the fringes of performance marketing, recent product launches from these two online advertising behemoths leave no doubt that Online lead generation is finally ready to step out of the shadows and into the limelight.

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Five ways to unlock the value of performance marketing

Performance marketing used to be simple. Search and affiliates loosely covered the space, the internet was accessed via a single device and conversion rates were good (8.4% in 2006, according to IMRG).  

Performance channels were clearly defined and we knew what to measure. So what happened? 

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Fear Performance Marketing at your Peril

A wise man once said that “you always fear what you don’t understand” and, despite being over a decade since its initial conception, people still fear performance marketing.

The wise man in question was Carmine Falcone in Batman Begins, and for a brutal leader of Gotham’s criminal underworld, his philosophy certainly rings true.

I don’t think there are obvious comparisons to performance marketing and Batman, although it is nice to think that our industry is the anti-hero striving for universal approval, but his simple ethos has been resonating loudly throughout the performance channel recently. 

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Performance Marketing Awards: the winners

On Tuesday night, the sixth annual Performance Marketing Awards was held in London, attended by more than 800 people and judged by Econsultancy Research Director Linus Gregoriadis, among others. 

The event was previously known as the a4u Awards, but the name was changed to broaden the remit of the awards, allowing entrants from the various sub-channels of performance marketing, including social, mobile, email, search and display, not just just the affiliate sector.

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Mobile sites and affiliate tracking: the stats

With consumer behaviour and shopping habits continually evolving, coupled with the increase in smartphone penetration, more and more consumers are accessing the internet through mobile devices.

This is something that we have been monitoring closely at Affiliate Window for the past 18 months. Back in December 2010 we saw traffic through mobile devices account for 2.4% of all network traffic and 1.7% of all sales.

Fast forward to March 2012 and these figures have grown considerably with 10% of traffic and 6.6% of sales coming through mobile devices.

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Making the affiliate Long Tail wag : part two

In part one we looked at how and why the engagement of an affiliate programme’s ‘Long Tail’ is pertinent to advertisers today.

This second part will look at specific techniques and ‘quick wins’ which have proven successful for other advertisers.

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Making the affiliate Long Tail wag : part one

This is the first of two articles about how to engage and optimise the Long Tail of your affiliate programme.

Whilst the term has its origins in statistical sciences as early as 1946, it was popularised 60 years later with the publication of Chris Anderson’s book of the same name.

So how does this apply to affiliate marketing?

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Christmas 2011 stats: the affiliate perspective

As the dust settles from the frantic Christmas and New Year sales trading season I’m now able to provide a definitive account of how our advertisers’ affiliate campaigns performed throughout December.

Having previously looked at the impact of Cyber and Manic Monday on the affiliate channel we can trace December’s performance, compare it with 2010’s and also split out mobile data to see how it compared with traditional desktop transactions.

Stats from Hitwise indicated that Boxing Day was the biggest online shopping day in terms of traffic so it is also possible to see if that was reflected across the affiliate channel.

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The Importance of cookie hierarchies

Not all affiliate activity is the same.

Any single affiliate programme is as likely to include behavioural re-targeting, site abandonment-triggered emails or downloadable software as it is to number ‘traditional’ affiliate stalwarts such as blogs and incentive-based sites.

This is a good thing. Affiliate marketing should be as focused on targeting as any other online marketing channel and it is a sign of the health of the industry that new methods can find a place in an environment where the focus has always been on customer acquisition.

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How reliable is cookie-based tracking?

The issue of the reliability of cookie-based tracking is perhaps one of the most important issues for affiliates and always has been.

Affiliate marketing operates on the basic assumption that the sales affiliates refer to advertisers are tracked and reported correctly.

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