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Your website could be a visually-stunning conversion machine, but its appearance and functionality won't matter much if it takes too long to load. That's because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.
Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.
Thanks to the incredible popularity of the world's social network, soon-to-be-publicly-traded Facebook is top of mind for advertisers both large and small, many of which have been pouring more money into Facebook advertising campaigns.
But how are those Facebook ad campaigns treating advertisers?
NoSQL has been one of the biggest technology trends of the past couple of years.
The rise of 'big data' and the growing number of solutions that promise to eliminate some of the long-standing headaches relational databases often create have given many companies, particularly start-ups, good reason to NoSQL databases.
But at least some of them are finding out that NoSQL isn't the database market's version of penicillin.
It's not enough to just have a mobile optimised website, it's vital that its performance meets customer expectations.
Speed (or lack of) kills conversions on the web, and it's no different for mobile.
In fact, with differing performance levels by device, and variable mobile internet connections, it's even more important to keep mobile sites light.
Here is some great advice taken from our Mobile Websites and Apps Optimisation Best Practice Guide, authored by Belron's Craig Sullivan....
Brand control through affiliate marketing: is it an oxymoron? Maybe. A bone of contention with affiliates? Probably. A real concern for brands? Definitely.
In this post I will look at how to ensure that you retain brand control when working with affiliates...
Should publishers like Facebook's new Like button? I recently wrote about some of things publishers might not like about it.
One commenter who is a fan of the Like button took issue with them. He asked, "...allow me to ask you whether YOU have quantitatively measured the impact of the five risks that you are warning against?"
As reported in November, Google's Matt Cutts indicated that page load time may make its debut as a search ranking factor in 2010.
And now there's a new hint that page load time could become a ranking factor next year: Google has added a new section called Site Performance to Google Webmaster Tools.
After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.
Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.
With broadband internet connections so prevalent around the world, it's easy for web designers and developers to get a little bit lazy when it comes to optimizing the pages they create or that their applications generate.
After all, a broadband connection is usually pretty forgiving and can even render certain best practices and good habits entirely unnecessary.
Twitter's ascent as a social media powerhouse continues unabated.
The next step in its rise: monetization. Twitter has to make money at some point, it has critical mass, there's no shortage of monetization concepts floating around and Twitter management has all but admitted that 2009 is the Year of Revenue.
A month after our UK affiliate census went live, we’ve just published our first US Affiliate Census, produced in association with MediaTrust. I thought it was worth outlining some of the key differences - and also the similarities - between affiliate marketing on either side of the Atlantic.