Posts tagged with Personal Branding

branding

25+ tried and tested tips for building your personal brand

So, you want to get noticed, earn respect, fans, more money, more sales. You want to pepper the web with your beautiful little avatar in search of career development.

You want to become a brand that stands for something.

Well, it’s surprisingly easy to do this, with time and effort made in the right places. So I thought I’d write up a checklist showing how to go about it.

Some of this is going to sound like best practice for a PR person, but essentially that’s the task in hand. Being as visible as possible is the best part of building a personal brand.

NB: this is aimed more at those fairly new to the world of marketing, but there's a few presumptive tips for those already established.

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Start Me Up! A profile of Addvocate, optimising employee social media

We know the benefits of enabling all employees to use social media. Sales, service and just seeming human becomes a lot easier. Giving employees this freedom is easy in some organisations, generally small ones with a well-trained staff.

There are, however, inherent risks. If an employee goes rogue and damages your brand, it can be difficult to react quickly and avert loss of sales or sentiment.

It can also be difficult to easily track the impact of your employees' activity, and provide them with the best content to spread.

Addvocate is a platform designed to get rid of this tension, by offering guidance, daily messages and alerts, as well as analytics and optimisation.

We spoke to CEO and Founder Marcus Nelson…

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Want success? Work on you as your brand

One of the key characteristics of brands that are launched by entrepreneurs is that they leverage the personal passion and history of the founder. It’s hard to think of Starbucks without thinking of Howard Schultz, Zappo’s without Tony Hsieh or Virgin without Richard Branson.

Each of these founders has spent time building their businesses but also paying attention to their own brands and building up a reputation for credibility and expertise that goes beyond any one individual business venture. Many entrepreneurs tend to be serial entrepreneurs; they get involved in more than one venture.

Personal branding is particularly important here as odds are some of your ideas will be successful and some won’t. But you want people to continue to invest (time, energy, money) in you as an individual.

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Social media: are you producing value, or promoting yourself?

There's little doubt that for many, if not most major brands, social media is a can't-ignore channel. But when it comes to branding, companies aren't the only ones using social media.

Thanks in part to the state of the global economy, the growth of social networks and the increasing importance of digital skill sets, individuals have embraced social media as a way to 'brand' themselves.

In some cases, that 'personal branding' can lead to greater job opportunities, and some even argue that individuals without a strong social media presence will increasingly find themselves at a disadvantage.

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Personal branding? Nonsense! It's reputation

According to Washington Post journalist Gene Weingarten, "'branding' is ruining journalism."

He's referring, of course, to personal branding, the activity that a growing number of journalists are supposedly engaging in as the publications they work for lose clout and financial resources.

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Everyone needs a tagline: welcome to the age of micro-celebrity.

In the age of Personal Branding, or Micro-Celebrity, quickly giving visitors to your profiles an all important nugget about who you are is very important. 

Okay, I admit it, coming from a tagline professional like me, that headline might sound just a tad self-serving, and maybe it is, but there's more than a shred of truth in the statement too.

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LeBron James: when does personal branding go too far?

LeBron James is arguably the world's most talented basketball player. And he leaves no doubt: he knows it.

But his stock has fallen significantly after the self-proclaimed 'King', adored by NBA fans in his hometown of Cleveland, decided that the best way to announce that he was leaving for greener pastures in Miami was on a carefully-choreographed television event that resembled a Madison Avenue-produced Broadway play.

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