Posts tagged with Personalisation

Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft

We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.

But what about an advert featuring your face or someone you know?

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paul knutton

A day in the life of... a marketing optimization & personalization consultant

Paul Knutton is a senior digital consultant at Monetate, the personalisation and optimisation platform.

Knutton is also our latest Day in the Life candidate, so let's find out what this client-side marketer turned vendor expert does with his time.

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cx maturity model

Digital transformation and CX maturity at GE Healthcare Life Sciences

At the Festival of Marketing 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.

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personalisation framework

How to build a personalisation strategy for your content website

Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer.

Here I explore the key things to consider when developing your personalisation strategy. 

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How six travel & hospitality brands use personalisation to enhance the customer experience

Personalised marketing means more than just addressing the customer by name.

For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries.

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How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.  

At a recent Econsultancy event, delegates were offered insights by an industry expert into how digital transformation can transform marketing on its own.

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Email marketing must be mobile, automated & personalised to deliver ROI

According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.

The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.

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all 4

Channel 4 on the future of TV, personalisation & GDPR

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.

It's an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.

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ocado email

An email personalisation planning template (with brand examples)

There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.

It reads, "True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits."

In this article I'll look at where marketers are going wrong and give a simple planning template for email personalisation.

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suit you sir

What's the difference between AI-powered personalisation and more basic segmentation?

At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.

It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for account based marketing), there is some confusion about how it applies to personalisation and segmentation.

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apptus for ecommerce

An introduction to AI-powered ecommerce merchandising

Amazon has been using algorithms to try to sell you extra stuff for years.

But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.

Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.

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Three ways brands can breach the attention barrier in 2017

Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.  

This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.

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