Posts tagged with Personas

What are customer personas and why are they so important?

Brands often use segmentation to help understand and target an audience. This means taking into consideration general details about the average customer, such as their demographic, gender, socio-economic status and so on.

What is less common is the practice of creating customer personas. 

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The four types of 'always on' consumers and their digital traits

Identifying customer personas can help businesses to segment their audience and increase conversions with targeted promotions and personalised web experiences.

To this end, new research by Experian has identified four distinct types of connected consumers that it identified as ‘always on.’

This includes consumers who constantly connect with friends and family, and consume various types of digital content from internet-enabled devices.

The results came from a national survey of more than 6,000 US consumers that explores the platform and device preferences, media consumption habits and the online and offline behaviours of ‘always on’ connected consumers.

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Three steps to developing inbound marketing personas

Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you can resolve their business frustrations.

Making sure your content resonates with the people you want it to is the way to reach ‘social buyers’.

These are people who use online communities to make purchase decisions and consume research reports, social media and email newsletters, as well as more traditional channels such as event and print journals/magazines, on their buyer journey.

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