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Posts tagged with Pew Center For Internet Life

Not all wireless users are created equal

womanThough it might seem like everyone in the world is attached to the mobile phone, a new study from the Pew Internet and American Life Project finds that six in ten people could leave home without it.

But the 39 percent who are "motivated by mobility," as the report states, break down into very different usage patterns. As marketers find their way in mobile apps and display ads, its worth noting these segments.