Posts tagged with Pew

19% of women in the U.S. now on Pinterest: report

While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.

Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online.

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Online video sharing site usage is widespread, mainstream: report

According to The Pew Research Center's Internet & American Life Project, 71% of all internet users in the United States have used a video sharing site; over a quarter used one in the previous day.

That number is relatively consistent across demographic groups. For instance, usage hovers between nearly 70% to 80% for most age groups, ethnicities, household incomes, education levels and geographic locations.

In other words, the use of online video sharing sites is both widespread and mainstream.

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New Pew data: newspaper pay walls will likely fail

A number of prominent newspapers, including the New York Times, have publicly committed to setting up pay walls as they struggle to find new sources of revenue.

But according to the Pew Research Center's Project for Excellence in Journalism "State of the News Media 2010" report, newspapers planning to erect pay walls could be in for a rude awakening.

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Elderly and low-income homes drop phone and cable for broadband

broadbandIn the midst of a severe recession, Americans are cutting their monthly bills to the bone. Landline phones and cable television are now nice-to-haves rather than must-have. But a broadband internet connection? Non-negotiable.

We've come a long way since the dial-up era, when usability best practices cautioned against using slow-to-load graphics on Web sites and in email. The Pew Internet & American Life project's Home Broadband Adoption 2009 report indicates home broadband penetration is holding steady at 54-57 percent of households, a healthy 63 percent of adult Americans. But adoption among senior citizens (65 and older) jumped from 19 percent last May to 30 percent in April of this year.

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Report: 35% of US adults now use social networks

Social networks have come a long way since Friendster, MySpace and Facebook jump-started one of the hottest online trends in the past decade.

A new Pew Internet & American Life Project report indicates that social networks have made great inroads with adults in the United States but still are predominantly the domain of teenagers and young adults.

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