Posts tagged with Pharma Marketing

Can pharma companies effectively use influencer marketing?

Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?

A growing number of pharma marketers clearly think there's a chance.

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As TV ads lose their sway, pharma marketers need to adapt

According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.

This year, that number has dropped to 7%.

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