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Posts tagged with Philip Sheldrake

Social jargon: how do you define 'engagement' and 'influence'?

As with all new industries, social media has developed its own unique jargon that can sound like a foreign language to ‘outsiders’.

We frequently use words like 'reach' and 'influence' with the assumption that we all understand them to mean the same thing, when in fact if you ask ten social media gurus or ninjas what they mean by ‘engagement’ you’ll likely get several different definitions.

This became apparent at a recent roundtable hosted by Yomego which aimed to begin the process of creating a common language and standards around measuring social marketing.

Each of the attendees could recount tales of misunderstandings with clients and colleagues caused by varying definitions of the same social buzzwords.