Posts tagged with Philips

How Philips has benefitted from authentic influencer marketing

Brands continued to associate with famous or authoritative individuals in 2017, with the Instagram influencer marketing industry alone being worth $1billion.

It’s perhaps unsurprising then that this way of advertising is set to retain its popularity amongst brands for years to come; especially considering 71% of consumers are more likely to make a purchase based on a social media reference from an influencer. 

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A day in the life of... head of digital marketing & media at Philips

This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing & Media at Philips.

Cahill gives us the lowdown on what it takes to work in marketing at a multinational.

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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TheCHIVE and Philips: why mobile and video works

Video is the best marketing tool for inspiring trust and the smartphone is the device to achieve intimacy with the consumer.

Finally, social is the environment in which brands encounter the consumer.

These were the assertions of Russell Zack of Kaltura, speaking at a recent IAB event on digital transformation.

Here are some more tidbits from his presentation including two examples of brands that are doing video and mobile well right now.

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Five useful examples of effective email marketing campaigns

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up five examples of effective email marketing campaigns.

It follows a recent post that flagged up six great examples of mobile marketing excellence.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but should give an idea of the type of campaigns and projects we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

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