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Posts tagged with Photography

How to make blogging for photographers more than a photo shoot

It's hard for some photography businesses to picture what they might say on a blog, but to succeed with inbound marketing, they must!

Photographers must work very hard in order to establish any real difference between their work and the services offered by the other millions of photography websites.

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smartphones disrupting video capture

Five technologies that are changing the way brands make content

Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.

If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…

Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.  

That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.

The following are just five examples of the kinds of companies that are driving this change.

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Flickr partners with Getty Images for user-licensed photos

Snap the perfect photo that you're uploading to Flickr? Find the perfect photo on Flickr for an article you're writing? Thanks to an expanded relationship between Flickr and Getty Images, licensing that perfect Flickr photo is now a lot easier.

Based on the apparent success of the Flickr Collection on Getty Images, the companies have launched a new 'Request to License' program that could significantly expand the pool of Flickr photos that are available for licensing.

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