Posts tagged with Pillsbury

Pillsbury launches augmented reality campaign with Shazam

Home baking brand Pillsbury has launched an interactive TV campaign in the US in partnership with Shazam.

Pillsbury says that it is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the mobile app.

Though Shazam is largely known for its music tagging properties in the UK, it's now able to do the same for advertisements and television shows.

Once people have scanned the recipe suggestions shown within the ad, the app saves them to review later while shopping.

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