The pinboard-style website is on the rise, aspiring to become the visual search engine of the internet.
With the novel arrival of the newest batch of pins that this social media channel has recently created for today’s modern digital consumers, will it be taking retailers by storm, or just bring a drizzle of rain into the world of ecommerce?
Pinterest users follow an average of 9.3 retailers, while Pinterest shoppers in the USA are also spending on average between $140-$180 per order, compared to the $60-$80 Facebook and Twitter shoppers are spending.
The business case for investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network, and there are claims that Pinterest, in many cases, drives more sales than Facebook.
So what can your business do to engage with this rich seam of potential customers?
As readership and ad revenues continue to decline, national newspapers are searching for new ways to attract visits to their sites and monetise content.
Social media has proved to be a great source of traffic, with The Guardian predicting earlier this year that Facebook would soon drive more visits to its site than search.
Furthermore, many publishers use social blogging platform Tumblr to extend their audience by sharing their most interesting short-form content.
So it’s not surprising to find out that many of the UK’s top newspapers have also established Pinterest accounts.