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Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.
Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand's growth.
Here's how MADE is succeeding with Pinterest...
Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive.
The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.
But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.
By all measures Singapore is one of the most digital countries on Earth.
Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.
Using the power of social media to interact with the physical world is a relatively under-used concept, but there are a few brands that understand exactly how to do it well.
Consumers don’t perceive any difference between online and offline, so marketers need to mirror this attitude and design experiences that will be resonant ad relatable to their customers.
I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas.
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.
So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.
Gone are the days when a marketer could say that a boosted bottom line was the only end goal.
Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.
Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.
According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.
In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.