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Yesterday at Blogworld, Callan Green from Sony Electronics presented Sony's new Pinterest strategy and highlighted how businesses can get started in this growing space.
When you are preparing for the launch of this kind of strategy, it's helpful for your team to begin by using the platform personally. Next, it's important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.
By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.
It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.
That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.
A million dollars isn't cool. You know what's cool? A billion dollars.
The words made famous by the movie that dramatized Facebook's beginnings may soon be passé in Silicon Valley, as investors clamouring to get in on funding rounds for the hottest tech startups seem increasingly willing to put their cash in at billion-dollar valuations.
Crazy? Perhaps, but Facebook's $1bn Instagram acquisition shows that big valuations don't exclude companies from the startup lottery, at least for the time being.
The latest entrant to the billion dollar club will be Pinterest, thanks to a $100m funding round led by Rakuten. The funding round puts a $1.5bn valuation on Pinterest.
Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.
The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.
It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.
Publishing platform Tumblr's twenty-something CEO is fast learning that running a fast-growing company can be a tough job.
Last month, after telling AdAge that an advertising business model would be a "a complete last resort", David Karp, perhaps pressured by investors, announced that his company would begin selling ads.
For today's Twitter showdown, we're moving away from the shelves and into the skies. With a look to two of the most talked about airlines, we're pitting Virgin America against United Airlines.
With different approaches to social media, which airline do you think will win today's social media media battle?
Yesterday, we attended the Amazon Web Services Summit in New York where Dr Werner Vogels, CTO, Amazon, gave the keynote speech highlighting how cloud services will transform how we do business.
Though some critics think cloud services may have unforeseen challenges, Vogals somewhat salesy keynote also had representatives of companies using Amazon cloud services come to the stage to say why the cloud is enabling their businesses to do things they could never do before.
As these (and most) businesses are discovering, a data revolution is taking place. The amount of information we need to process, map and store is growing at exponential rates. So in comes cloud services.
Jetsetter has revealed that its Kate Spade competition last December was its biggest acquisition partnership to date, with over 23,000 entries filed online and over 54,000 coming from instore promotions.
Since opting in to the sweepstake meant registering, this resulted in a total of 77,000 new members for Jetsetter.
The members-only travel sales site also launched its first Pinterest competition yesterday and is due to make an announcement later today about a ‘big name CMO’ joining the company.
Businesses, particularly those in the retail industry, may have good reason to be skeptical about Facebook commerce, or f-commerce as it's come to be known, but that doesn't mean that social commerce should be written off.
For a growing number of companies, using social media to drive revenue is not just a dream, it's reality.
A Facebook app that converts brand's Facebook pages into Pinterest-style pinboards has reportedly achieved a 150% increase in re-pins for its users.
‘Pinvolve’ creates a new section on a Facebook page that presents all photos as posts on a pinboard in a style similar to Pinterest's layout.
It also displays all the Facebook ‘likes’ and comments for each post.
When you hover over an image on the Pinvolve board, a ‘Pin it’ button appears which then re-posts the content to Pinterest.
Could popular online pinboard Pinterest have what it takes to develop a viable new model for ecommerce?
China's Alibaba apparently thinks so.
Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.