Pinterest may be one of the hottest start-ups of the moment, but early adopters, brands, bloggers and members of the media aren't the only ones paying attention to the service's growth.
Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.
So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer.
It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.
There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled.
Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around...
While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.
We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.
While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.
Now feminine hygiene brand Kotex's efforts have come to light.
As everyone goes Pinterest crazy, more and more stats are emerging about its potential for online retailers and marketers.
This infographic from Maxymiser contains some useful data on who is using the site, what they are doing on the site, as well as some ideas on how brands can use Pinterest.
For more on Pinterest, see guest blogger Dave Wieneke's three part series. He explains its potential for digital marketers, the copyright issues which may threaten it, and Pinterest's business model.
Peugeot Panama has launched a Pinterest-based competition that asks people to complete puzzles by repinning images of its cars.
Last week the brand created several boards depicting different models with pieces missing.
People can search for and find these pieces, pin them on their own boards and share it with Peugeot. The first five people to complete their boards win prizes.
The third and final part of our series on Pinterest brings us to the making-money part of the story.
After all, that's what separates a “cool feature” from a business. And by Pinterest's own admission, they're still figuring out their business model. And a sceptical as I am by nature, my response is "so what?"
Twitter looks like a viable social media titan, but does anyone think they've cracked the code on their revenue model? And with just over 20 staff, and 10 million users - with brands now running campaigns on Pinterest, there's a difference between "not having" a model, and waiting to select the right business model.
The problem is that "sharing whatever you like" and copyright infringement are, well, sort of the same thing. Especially as Pinterest encourages people to use "nice big versions" of what they find, and to "share from more than one source".
I've already started a pin board to track the legal issues ahead for Pinterest. But thanks to the terms, using Pinterest could end-up landing me in court for doing so. And that has a few smart users backing off from this hot new social network.
Pinterest's potential isn't an all-or-nothing proposition. But if you're a digital manager, you need a clear point of view on this for those you advise.
Yes, there's hype, but Pinterest is the front edge of at least two important digital marketing trends.
This is the first in a series of three posts taking a strategic view of what's shaping-up to be 2012's breakthrough new social network.
Innovation. It's brought up in articles, at conferences and in board meetings. But how can we innovate in companies that still don't have the flexibility or the right mind set?
Julie Cottineau, former VP of Brand for Virgin USA, brought the idea that we are all entrepreneurs to Columbia University's Brite Conference this morning. Innovation isn't just for new businesses so how do we bring it to the heart of an established company?
It's official. Everyone’s gone Pinterest mad.
Analysts are debating its long-term value, retailers are seeing increased referrals (suggested to be at higher levels than Facebook) – and even the Metro is getting involved, with a full page spread in yesterday's paper.
But at a practical level, what’s the best way to get involved? Should you? Is there any best practice yet?
The site is (relatively) young, so people are still learning, but we’ve compiled some of the best ways to use Pinterest as a brand - with examples of those already doing so in each case.