Just five of the world’s top 50 brands have claimed their profiles on Pinterest, the latest social platform to claim the hearts and minds of the digerati.
I looked through Interbrand’s list of 100 brands, stopping at the halfway mark, to see whether social media marketers were adopting Pinterest in their droves. On the face of things, they’re not.
Of the 45 brands yet to create official Pinterest accounts - assuming that they do - only one is still available. The rest have been claimed by individuals with a bona fide claim to the username, or have been bagged by brand squatters.
In an effort to shield itself from allegations of copyright infringement, Pinterest has released code for companies that want block users from ‘pinning’ their content.
The social media site includes the following coding for the 'nopin' tag in the help section of its website as follows:
While everyone continues to discuss the validity of Pinterest as a marketing channel, we're far more interested in the user demographics.
Data visualisation community Visual.ly has compared UK Pinterest users to those in the US, uncovering some surprising results.
Though the UK only has 200,000 unique users compared to an estimated 12m in the US, gender split is much more even - with 56% male and 44% female.
While the debate surrounding Pinterest’s value as a marketing tool continues, we’re finding the stats behind the social curation site increasingly interesting.
Last week we covered data from Experian that revealed the demographic profile of ‘those who pin’, and over the weekend, Monetate released a new infographic that follows on from this.
Social media agency Ignite has taken a closer look at Pinterest’s demographic data and compiled a profile of ‘those who pin’.
comScore says that the blossoming social curation site has over 4m registered users and is growing rapidly, while Google Ad Planner shows that nearly 1.5m people visit Pinterest every day – spending 14 minutes on the site on average.
Fashion accessories marketplace, Boticca, is one of the first
retailers to add Pinterest to its social sharing tools. It has added
the "Pin It" button to its website in addition to Twitter, Facebook and
Google + to allow its users to easily share their products online.
Judging by first appearance, Pinterest is mainly dominated
by clothes, accessories, food and home wear. This seems a good
fit for any visually product-led company, especially one which focuses
on design like Boticca.