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Posts tagged with Pinterest

Facebook top for social referral traffic, Pinterest comes second: report

In recent months there have been several reports that Facebook is a dying network that can’t stem the flood of teens leaving it for instant messaging apps.

However last week we published data which showed that Facebook is still hugely popular among all demographics, particularly on mobile, and now a separate report shows that Facebook is still easily the most important social network for referral traffic.

The data from Shareaholic examines the breakdown of overall referral traffic for more than 200,000 websites in Q4 2013.

Facebook easily comes out on top with an average of 13.8% of overall referral traffic, followed by Pinterest on 4.3%.

Twitter was third for social referrals with 1.1% in Q4, while Google+ came last with just 0.05%.

1 comment
Facebook logo

Reports of Facebook's death have been greatly exaggerated

Despite reports suggesting that teens have been deserting Facebook in their thousands, a new study into global social media usage shows that the network is still in good health.

While the level of active usage fell by 3% in the second half of 2013, Facebook is still hugely popular among all demographics and has actually increased the audience size for its apps.

The GWI Social report shows that Facebook remains the most popular social network in terms of global account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once a day).

In terms of account numbers Facebook is followed by YouTube (59%), Google+ (58%) and Twitter (51%), all three of which saw increasing membership during 2013. Facebook still remains someway ahead of this pack, but the gap has been narrowing.

3 comments
lowe's logo

How Lowe’s nails social media through Vine, Pinterest and Facebook

I’ve been feeling in a home improvement mood lately.

Perhaps just because it’s January, perhaps just because I like the way I look with a tool-belt strapped around my waist. Either way I’ll be growing a bristly moustache, keeping an assortment of spare nails in a coffee cup and seeking out US home improvement store Lowe’s for all my hammering and buzzsawing needs.

This article will take a look at how the almost 70-year-old hardware chain has recently made tremendous strides in its social media reach by treating social media not as a single entity, but by realising that audiences use different channels for different reasons and tailoring its content accordingly.

So pour some three-day old coffee into a cup that’s never been cleaned, pop your squared off pencil behind your ear and let’s begin.

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13 major UX flaws on social media sites

As of last weekend, Vine has finally introduced a desktop website.

I say finally, Vine has only been going a year, but it’s still been an awfully long wait. The idea that a platform as supposedly trend-setting as Vine didn’t have a desktop presence is frankly ludicrous. 

I’ve been writing a regular round-up of the best Vines of the month on the Econsultancy blog for a few months now, and the lack of a searchable homepage has made this a much more long-winded exercise than necessary.

Will my job be any easier from now on? Let's see.

I’m going to take a look at Vine’s new UX, along with a handful of other social media sites, and highlight some of the user experience issues I’ve been having with them all.

First I’ll start with Instagram as this has been bugging me for a while now.

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Four ways to increase social engagement in the New Year

Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.

As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.

But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?

Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.

7 comments

With little effort, Amazon becomes the most shared retailer on Pinterest

Amazon has the most shares of its products on Pinterest than any other US retailer, though it seems to put less effort into curation than most of its rivals. 

According to SearchMetrics, products from Amazon.com currently generate the highest average number of pins per week (16,360) on Pinterest, followed by Walmart (5,778) and Apple (3,871). 

So is Amazon doing anything especially well on Pinterest, or is this due to the sheer ubiquity of its products?

For larger retailers, is it worth the effort, or should you let your 'fans' do the hard work? 

2 comments
asos logo

ASOS nails Pinterest this Christmas

In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week.

These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites. 

Every company in the top 10 has set up its own official Pinterest page, largely as a result of the image based platform becoming the third biggest social network globally and increasingly responsible for driving traffic towards ecommerce.

ASOS has recently redesigned its homepage to put added emphasis on content marketing, and already has a strong cross-platform strategy when it comes to social.

Here’s some more stats that highlight ASOS’s success on Pinterest.

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20 mind-blowing social media statistics: three years later

Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing.

Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry.

Even so it’s still interesting to take a stroll down memory lane and revisit these statistics to see the extent to which social media usage has changed in the past three years.

So, here they are:

8 comments

How small businesses can make the most of Facebook

As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.

Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it's also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers. 

As the UK is celebrating its first Small Business Saturday on December 7 2013, here is the second in a series of posts that takes a look at each individual social media platform in turn (last week we looked at Pinterest for small businesses) and highlights how you can achieve the best from each one. 

This week: Facebook.

4 comments
Oreo logo

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.

How did Oreo achieve this and also continue to maintain this high level of engagement?

We’ve previously discussed on the blog about how Oreo is the king of agile marketing, and it's clear that Oreo has a marketing team that not only has a finger tightly on the pulse, but who can also react with whip-smart efficiency, humour and charm.

Recently I’ve discovered some more great examples of online marketing (agile and not-so-agile) throughout Oreo’s social channels. Each one displaying a strong presence and a keen idea of what its followers expect from the brand. Let's take a look at each one in turn...

6 comments
pinterest logo

How small businesses can make the most of Pinterest

As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.

Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it's also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers. 

As the UK is celebrating its first Small Business Saturday on 7th December 2013, here is the second in a series of posts that takes a look at each individual social media platform in turn (last week we looked at Twitter for small businesses) and highlights how you can achieve the best from each one. 

This week: Pinterest.

7 comments

Can commercialism ever sit comfortably in social?

Pinterest seems like it should be one of the great social media success stories of recent years.

It’s got 70m users, 80% of whom are female and 35% of which use Pinterest on their mobiles.

A demographic skewed towards women with decent incomes: an advertiser’s dream...surely…?

4 comments