Posts tagged with Pinterest

pinterest logo

Top 10 UK retailers on Pinterest

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV).

In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

This should come as no surprise. The business case for retailers investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

Pinterest logo

10 interesting digital marketing stats we've seen this week

It's Friday, so it's time to roundup some of the most interesting digital marketing statistics we saw last week. And good God, what a week it's been...

Statistics include content marketing, online privacy, Pinterest and several studies that pour scorn on the idea that Facebook is dying.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment
hammer and nails

Dissecting the 'death of Facebook'.

Here's the lastest stat: Pinterest’s Pin it button overtakes the Facebook Like on product pages. Another day, another report hammering a couple more nails into the Facebook coffin.

There’s a point where announcing the ‘death of Facebook’ feels more sensationalist than actual fact. Let’s take a glance at some of the most recent negative reports from the last couple of weeks. 

Pinterest overtakes Facebook for UK referral revenue, this comes from Adobe’s own social intelligence report from Q4 2013.

Facebook remains top for social referral traffic globally, states the Q4 2013 Shareaholic report in a more positive tone, however according to Adobe, Pinterest is quickly catching up and is likely to overtake Facebook for referral revenue in the USA this year. 

The level of active Facebook usage fell by 3% in the second half of 2013, states the latest GWI social report, with the gap between Facebook and it rivals narrowing year-on year. 

These are just the three reports we’ve covered on the blog so far, each with their own tang of negativity. Please feel free to scour the internet for further pessimistic reading.

8th Bridge has joined doomsayers with its Social Commerce IQ Retail 2013 report, in which 872 brands are analysed for their effective use of social commerce. The results are mixed for Facebook. This is where the opening Pinterest Pin it stat derives. 

Eric Abensur, CEO of Venda

How brands can use social images to sell online

When it comes to shopping, consumers have always preferred a more tactile and visual experience. 

The growth of ecommerce and social networks like Pinterest means that brands are increasingly allowing, even encouraging, consumers to share images of products online. 

Here, I'll look at how the mobile revolution and the prospect of wearable technologies like Google Glass are set to change how retailers  can use images to drive both brand awareness and, ultimately, sales.  

pinterest logo

Pinterest overtakes Facebook for UK referral revenue

Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.

However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV. 

That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.

These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.

This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.

However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.

Let’s take a closer look at the report.

Pinterest logo, ecommerce

Four points of Pinterest in ecommerce‏

The pinboard-style website is on the rise, aspiring to become the visual search engine of the internet.

With the novel arrival of the newest batch of pins that this social media channel has recently created for today’s modern digital consumers, will it be taking retailers by storm, or just bring a drizzle of rain into the world of ecommerce?


Facebook top for social referral traffic, Pinterest comes second: report

In recent months there have been several reports that Facebook is a dying network that can’t stem the flood of teens leaving it for instant messaging apps.

However last week we published data which showed that Facebook is still hugely popular among all demographics, particularly on mobile, and now a separate report shows that Facebook is still easily the most important social network for referral traffic.

The data from Shareaholic examines the breakdown of overall referral traffic for more than 200,000 websites in Q4 2013.

Facebook easily comes out on top with an average of 13.8% of overall referral traffic, followed by Pinterest on 4.3%.

Twitter was third for social referrals with 1.1% in Q4, while Google+ came last with just 0.05%.

1 comment
Facebook logo

Reports of Facebook's death have been greatly exaggerated

Despite reports suggesting that teens have been deserting Facebook in their thousands, a new study into global social media usage shows that the network is still in good health.

While the level of active usage fell by 3% in the second half of 2013, Facebook is still hugely popular among all demographics and has actually increased the audience size for its apps.

The GWI Social report shows that Facebook remains the most popular social network in terms of global account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once a day).

In terms of account numbers Facebook is followed by YouTube (59%), Google+ (58%) and Twitter (51%), all three of which saw increasing membership during 2013. Facebook still remains someway ahead of this pack, but the gap has been narrowing.

lowe's logo

How Lowe’s nails social media through Vine, Pinterest and Facebook

I’ve been feeling in a home improvement mood lately.

Perhaps just because it’s January, perhaps just because I like the way I look with a tool-belt strapped around my waist. Either way I’ll be growing a bristly moustache, keeping an assortment of spare nails in a coffee cup and seeking out US home improvement store Lowe’s for all my hammering and buzzsawing needs.

This article will take a look at how the almost 70-year-old hardware chain has recently made tremendous strides in its social media reach by treating social media not as a single entity, but by realising that audiences use different channels for different reasons and tailoring its content accordingly.

So pour some three-day old coffee into a cup that’s never been cleaned, pop your squared off pencil behind your ear and let’s begin.


13 major UX flaws on social media sites

As of last weekend, Vine has finally introduced a desktop website.

I say finally, Vine has only been going a year, but it’s still been an awfully long wait. The idea that a platform as supposedly trend-setting as Vine didn’t have a desktop presence is frankly ludicrous. 

I’ve been writing a regular round-up of the best Vines of the month on the Econsultancy blog for a few months now, and the lack of a searchable homepage has made this a much more long-winded exercise than necessary.

Will my job be any easier from now on? Let's see.

I’m going to take a look at Vine’s new UX, along with a handful of other social media sites, and highlight some of the user experience issues I’ve been having with them all.

First I’ll start with Instagram as this has been bugging me for a while now.


Four ways to increase social engagement in the New Year

Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.

As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.

But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?

Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.


With little effort, Amazon becomes the most shared retailer on Pinterest

Amazon has the most shares of its products on Pinterest than any other US retailer, though it seems to put less effort into curation than most of its rivals. 

According to SearchMetrics, products from currently generate the highest average number of pins per week (16,360) on Pinterest, followed by Walmart (5,778) and Apple (3,871). 

So is Amazon doing anything especially well on Pinterest, or is this due to the sheer ubiquity of its products?

For larger retailers, is it worth the effort, or should you let your 'fans' do the hard work?