Tablet devices accounted for more than a third of conversions, revenue and spend from UK retail paid search on Boxing Day.
The data should come as no real surprise to anyone involved in ecommerce, however it is useful as further evidence of the continued consumer shift towards mobile devices.
It should also be noted that the festive period does present something of an anomaly in terms of site traffic, as data is skewed due to people being away from their work computers and also because tablets and smartphones are a popular Christmas gift.
On 13 February Google Shopping will transition from a free to a paid for service that is only available to Product Listing Ad customers.
The service moved to a commercial model in the US in October, causing some annoyance among merchants who had been enjoying the free extra traffic that Google Shopping brings.
But new research from Marin Software suggests that advertisers who have launched PLA campaigns in the US have achieved a great deal of success.
More than 100,000 retailers had inventory in Google Shopping by the end of September 2012 and reaped the rewards during the holiday season.