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I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.
There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as a fundamental future facing model for all media buying.
While I agree that programmatic is best viewed as opportunity trading and currently somewhat disconnected from the planning and brand strategy teams, I was struck by the lack of discussion about the role of attribution technology in aligning the true value of programmatic media with an agreed end conversion point.
It's no secret that in the last few years many major email service providers (ESPs) have set up an Australian presence, offering businesses access to a variety of advanced email marketing features, along with local client support.
Additonally, it's also widely acknowledged that email is an important marketing channel for any business - often being the most-utilised digital channel by marketers - but within this, partnering with the right email service provider is crucial to success.
2006. Daniel Craig’s first James Bond film was released, Steve Irwin died, Italy won the World Cup and “It’s Chico Time” reached number one in the charts: A mixed year.
But what was happening online, and more specifically, in online retail? In celebration of Econsultancy’s fifth E-commerce Platforms Buyer's Guide, we’ve gone back five years to look at the top UK retail sites as they were then... and how they shape up now.
At issue: the fact that Facebook user IDs were being shared with advertising and analytics companies through Facebook applications.
A few months ago, I wrote about how a large chunk of e-commerce’s future is extremely likely to lie with Facebook. The recent announcement of half a billion active members should be enough to have any e-commerce or marketing professional chomping at the bit to seize the opportunity, get engaged and start selling.
Surprisingly though, there seems to be a lack of exploration into the existing possibilities...
Mel Carson is well known across the digital industry as Microsoft Advertising’s Community Manager, although he also takes on dozens of related responsibilities.
Following his five-year tenancy with the technology giant, Econsultancy caught up with him to discuss the ins and outs of successfully setting up and running an online community, the real costs involved and the resources needed.
He’s also generously offered to buy all of our readers refreshing alcoholic beverages...
You would think with the money spent on e-commerce platforms today, that best coding practices, accessibility and SEO readiness would be at the forefront of developer's minds.
Facing perhaps the toughest economy for retailers in decades, Best Buy is turning to a new group that it thinks can help it boost sales: developers.
The consumer electronics retailer, which operates in the United States and Puerto Rico, may have gotten rid of its biggest competitor after Circuit City was forced to shut its doors but that doesn't mean that Best Buy can relax.
Although e-commerce is one of the relatively stable industries in these challenging times, it does not guarantee that any individual etailer will survive the downturn we are seeing in the UK economy. However, there is one important step that can be taken to minimise the risk, as outlined within the new E-commerce Platforms Buyer's Guide.