Posts tagged with 'platypus'
‘Firstdirect is like the platypus of banks, a little bit different’. This is correct, and the ad can be considered a televisual success.
However, online, apart from a well-deployed and anonymous teaser video, the campaign’s lack of fecundity is its main similarity with the platypus.
I’ve had a little look at this curate’s egg of a campaign, with some good and bad bits revealed.