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Posts tagged with Playbook

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Google’s five questions every business should address on mobile strategy

Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy.

Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within each area.


Apple announces March 7 iPad 3 event

Facing increased competition in the tablet space, Apple's still-dominant iPad has been expected to receive a refresh next month.

Today, Apple made it official by announcing an iPad-related event for March 7.