Posts tagged with Plugged In

Ford uses Yahoo Screen to launch new Focus Electric

Ford has partnered with Yahoo to promote the launch of its new Focus Electric in what it says will be a 'digital only campaign'.

As part of this Yahoo will broadcast reality show competition ‘Plugged In’ on its video site, Yahoo Screen, throughout May.

Teams and celebrity guests will compete at locations around the US to win a new Focus Electric car, with viewers encouraged to share comments and photos within a dedicated Flickr group.

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