Posts tagged with 'plus one'
Yesterday, I had a rather heated debate with a fellow online marketer, on one of the most popular topics within SEO at the moment: Namely, the impact of Google+ (and its +1s) on search rankings - or lack of, to be more precise.
Let me start this post with a couple of caveats. First up, whilst I'm very much on record as not being a fan of Google+ (I *may* have called it 'The King's New Clothes of Social Networking' a few times) my opinion about the topic in question is entirely unrelated to this.
I may not be a fan, but I certainly recognise the impressive offering Google have developed in the fight against Facebook. I have a Google Plus profile, I encourage our clients to use it too and I pop on there at least once a week to see what's what.
It had to happen. The search behemoth has revealed plans to roll out ‘+1’, the Google equivalent of Facebook's ‘Like’ button.
Google’s intentions are clear. It wants to work social signals into its algorithm to a) reduce spam, and b) deliver increasingly personalised results.
The +1 button will appear alongside search results and – in time - on websites.