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Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.
In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
Hello Econsulters. This week I want to explore an online marketing tactic that does not necessarily work for everyone but which can be highly successful: podcasting.
Now, believe me when I say that this is not for every company. Not all
industries lend themselves to podcasting, some are simply not
interesting enough for people to go to the effort of downloading and
listening to sector-specific audio.
However, some creative thinking can allow a higher number of firms than you may think to engage with their site visitors in this innovative way.
In February, online video startup Revver, which had raised just under $13m in venture capital funding, was sold for an amount reportedly in the "low single digit millions".
It had previously been shopping itself for a rumored $300,000 to $500,000.
Podcasting certainly isn't for everybody, but it has grown in popularity over the years and for good reason.
For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.
In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?
Big Media's checkmate over many of the internet companies that were supposed to put it out of business has been inevitable.
But that inevitability is just now becoming clear to some internet idealogues as they recover from their kool aid-induced stupours.
As such, I thought it'd be worthwhile to look at three recent stories that exemplify how Big Media is slowly but surely starting to demonstrate its strength over many supposed internet threats.
With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.
The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.
The NUJ may think that Web 2.0 is "rubbish ", but B2B journalists are increasingly turning to blogs and other forms of online media for information and ideas, according to a new survey.
It found that 80% would use blogs as primary or secondary sources, while many use podcasts and RSS feeds for inspiration.
RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.
TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.
CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features, extending the site's choice of video and user-generated content.