BT has launched an online service that helps small businesses use social media tools like blogs and podcasts in their company marketing.
BT Tradespace is pitched as taking "a giant leap forward in digital marketing", encouraging users to "join a fast-growing community of buyers and sellers in your specific business area".
Figures from Edison Media Research suggest the audience for podcasting is on the rise, and that general awareness of the medium is growing rapidly.
The stats, which were originally presented at the Corporate Podcasting Summit in London, show that awareness of podcasting grew by 70%, while actual use increased by only 18%.
In-podcast advertising is set to grow to over five times its current value by 2011, according to a new report.
An eMarketer study forecast US advertising spend targeted toward podcasts will reach $240m by 2008 and $400m by 2011. That is despite pessimism over the popularity of podcasts amongst audiences.
Web-based podcasting application Odeo has been put up for sale, just months after founder Evan Williams led a management buy-out of the project from investors.
Williams wrote: "We've put too much into Odeo to want to see it fade away. And it still has tons of potential. But we're not improving it fast enough."
Talkr, a text-to-speech web service that lets readers
to written blog posts, has put itself up for sale after failing to turn a profit in two years.
Founder Chris Brooks revealed that 2,173 bloggers had bought into the service but that only 1,179 of them had agreed to accept audio advertising in the posts that Talkr converts.
Pluggd, a Seattle based startup, has raised $1.65m in funding from Intel and angel investors to help it start distributing its technology.
Pluggd is a podcast directory, but what makes it special is its ‘HearHere’ technology, which allows users to search within audio internet programming to find the segments they want.
Ian Forrester and Matthew Cashmore of BBC Backstage, the Beeb's developer network, talked to us about the challenges and opportunities of opening up your data to third parties.
Although adoption of podcasts is on the up, very few web users are regular listeners, according to a new survey.
Research by the Pew Internet and American Life Project found 12% of US internet users had downloaded a podcast, a rise from 7% in February.
Skype founder Niklas Zennström recently named
among Europe’s four most innovative tech start-ups - and you can't really argue with him.
Launched at the end of August after four years of development work, AllPeers’ private P2P platform allows users to share videos, photos, webpages and other paraphernalia with their family and friends.
But next year, it also intends to expand its technology to allow files to be shared publicly, and to offer content creators a chance to earn money through micro-payments, rather than through advertising.
We met up with CEO Cedric Maloux and CTO Matt Gertner to find out more.
A new Nielsen//NetRatings report has revealed that young people are the biggest spenders when it comes to online content, with the 16-24 year old age group leading the way.
Overall, UK internet users currently spend an average of £3 a month on downloading content, with videos taking 43% of the market.