Posts tagged with Policy

Social media and the law: forecasted developments in 2012

The article covers Social Media and the Law, two areas that are becoming an increasingly hot topic.

Based on the law suits involving social media in 2011, 2012 will see further developments and changes to many of the platforms that we have become so accustomed to.

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Will Google's global AdWords trademark policy changes cost brands millions?

Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.

Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.

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Google changes AdWords display URL policy

Some Google AdWords advertisers are probably not having the best Monday.

Last Friday, Google announced a change to the AdWords display policy: all display URLs within each ad group must have the same top-level domain.

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