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Posts tagged with Pop Up Store

pret veggie

Eight ways Veggie Pret innovated pop-up retail strategy

The Veggie Pret pop-up that ran through June 2016 in London's Soho was a resounding success.

Though a case study from the food and drink industry, I think it provides the perfect template for a retail pop-up.

Here's how...


Firebox.com enters the high street with a new pop-up store: Q&A

Last week I caught up with Kris Bromley, managing director of Firebox.com, to discuss the online retailer’s recently opened pop-up shop in the Metrocentre in Newcastle. 

For the uninitiated among you, Firebox.com’s motto, ‘shop for the unusual’, pretty much sums up what it’s all about.


14 reasons why you should launch a pop-up store

A growing trend in the past few years has been that of the pop-up store. They often appear out of nowhere on our high streets and in shopping malls before vanishing into the ether. 

Pop-up stores are popular with artists and designers, who create temporary boutiques and galleries, but they’ve also been used by big name brands such as Levis, Adidas and Nike, as well as retailers like Target, JC Penney, and Gap.

Pop-ups have also been set up by various online pureplays, such as lastminute.com and The Foundry. For these companies it is about experiential marketing, as much as anything, but they can also be used as sales channels.