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Posts tagged with Pop Up Stores

Target set to test QR code purchasing this holiday season

QR codes have a long way to go before they're a truly mainstream phenomenon, but brands have been quick to adopt them in an effort to connect online with offline.

That has led to more than a few dubious uses of the codes, but there are signs that companies are getting more savvy about how they apply them.

Case in point: just in time for the holiday shopping season, American retailer Target is launching a new campaign that will enable in-store shoppers to buy 20 featured toys using QR codes.