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Posts tagged with Popular

10 interesting Econsultancy posts from August

Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed!

Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed.

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Why does Candy Crush need TV advertising?

Why does Candy Crush Saga need TV ads?

In the heady and fast-paced world of online marketing, we're often told that achieving social media awareness is the 'promised land' - we dream of things 'going viral', watching enviously as the likes of Gangnam Style rocket up the YouTube charts and wondering why the stuff we create for our clients don't achieve the same level of awareness.

Achieving that nirvana of mass social awareness can completely revolutionise your fortunes. Fine, you might have optimised your PPC to within an inch of its life, you've got top SEO positions and your affiliate campaign is an award winner.

You might even have a few glossy-looking awards for your expensive TV campaigns on the office mantle piece. But underneath it all, you know that the level of awareness of your product can make or break you.

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