Posts tagged with Positioning

RIP: The Priceline. com Negotiator

William Shatner is probably best known for playing two roles: James T. Kirk on Star Trek, and The Negotiator in Priceline.com commercials.

James T. Kirk will live forever in the minds of Star Trek fans, but The Negotiator is dead after plunging off a bridge in a bus in the process of saving a family.

0 comments

The beginning, middle and end of brand storytelling

Storytelling is being hailed as the new big idea, but it's not that new.  What makes a good story in this viral, user-generated, post advertising world has always made a good story. 

From papyrus to pulpit to plasma screen, the attributes of a ripping yarn have remained the same: credibility, digestibility, and most importantly, emotional resonance.

3 comments