Posts tagged with Posters

How big data is changing outdoor media

Seeing an ad outdoors has a greater impact on us than one served to our laptop or phone. We come across it, 'discover it' if you want to be properly cheesy, we trust it more, and the creative is tied to a more unique and memorable set of circumstances. 

This is of course debatable; there are lots of caveats, but I believe it to be true.

Bear with me on this post, there is going to be some pontificating on a Brian Cox-esque scale (for non UK readers, he's a TV broadcaster who gets very reflective about the universe).

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Five reasons why QR and AR won’t take off on the London Underground

This is Sartre.

This is me scratching an itch.

Although there are plenty of statistics that suggest people have scanned QR codes out and about, used Blippar watching television and Aurasma whilst reading their sportsday match programmes, I’m a bit of a sceptic.

Virgin’s provision of free WiFi on the London Underground, the service notably being free to use on Vodafone and EE, has led many to ponder how this will impact on marketing and advertising in the subterranean rat race.

Some have claimed augmented reality (AR) will start to take off as the technology matures along with marketers, and there’s a signal to enable web content for QR codes/ RFID and the like.

However, unless scanning is heavily incentivised, I’m of the opinion there are at least five reasons why this isn’t going to be heavily adopted, and you can agree or disagree in our comments section below.

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