Posts tagged with Powermat

appssavvy: Virtual goods increase real world purchase intent

Virtual goods are a thriving business online. And according to appssavvy, they also drive purchase intent in the real world. The social media direct sales company put out research today that online goods also build brand awareness and sales rates offline. 

The company's new study, Social Activity: Driving Real World Results For Brands, found that branded virtual goods had real sales results offline.

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