Posts tagged with Ppc Marketing

Q&A: David Szetela on paid search marketing & affiliate management

Affiliate marketing exists on the crossroads of a number of online marketing channels. Paid search is one of the channels that many affiliate managers end up having trouble reconciling affiliate marketing with. Can the two co-exist in harmony, and if so, how do you achieve it? 

Today I am excited to bring you a Q&A with David Szetela, an online advertising expert, author, speaker and consultant, former CMO for Bionic Click and former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

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Five steps to creating a successful global PPC campaign

Pay-per-click advertising can be one of the fastest ways to drive new traffic to your website. For companies looking at breaking into new markets, it can be a low-risk, cost-effective way to get started.

However, many businesses are failing to realise its full potential, especially in other languages.

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