Posts tagged with Ppc

Google Instant: the search experts' view

Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? 

I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...

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Demand side platforms bring display into the hands of search marketers

There is a lot of buzz in the digital world at present around the rise of demand side platforms and real time bidding being the future for display advertising and particularly network buying.  

With all the data, technology, and bidding involved, paid search marketers could find themselves best placed to take advantage of the rising popularity.

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Man vs. Machine: the automation of PPC campaigns

Econsultancy’s PPC Bid Management Technology Buyer’s Guide published last week highlights an  increased reliance on automated campaign management tools.

But how necessary is it to use this kind of software?

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Google: the search party ain't over

Are Google's best days behind it? The company may be one of the most recognized brands on the internet, and one of the most important technology companies in the world, but Google isn't quite growing like a weed anymore.

That gives analysts and pundits plenty of ammunition to ask whether Google's future is less bright than its past. Fortune is the latest publication to promote the notion that "the search party is over" for the Mountain View search giant.

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Seven ways to avoid marketing meltdown

meltdownWhatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.

These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...

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Search market report reveals increase in PPC and SEO spending

UK firms have been increasing their investment in paid search and SEO over the last 12 months, though lack of internal resources is the biggest problem affecting the success of search marketing.

These are some of the findings of the Econsultancy Search Engine Marketing Benchmark Report 2010, sponsored by Guava, which is based on a survey of more than 500 client-side digital marketers and agencies.

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Optimising PPC for long-tail keywords

A common problem for running search campaigns in niche industries is the typical low volumes of data to optimise against.

However, it's not just restricted to areas such as B2B, but also applies to long-tail campaigns where some keywords might only get triggered a few times a day.

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Landing pages: ten top tips

 If you want to do online marketing well, you need to get the basics right, and few things are more important than writing effective landing pages.

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UK political parties’ PPC election strategy just doesn’t exist

With the election in full flow two members of my team at Net Media Planet, John Hillman and Matthew Ncube, decided to monitor the main political parties’ PPC activity.

Here’s their take on where the three parties have all been going wrong.

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Q&A: Chicago Steak's Matt Crowley on maximizing search keywords

Chicago Steak Company had a problem that many online retailers share. The steak and seafood seller offers high quality products at impressive price points. But if you haven't noticed, a lot of companies sell steak online. Looking to drive traffic toits  web site, increase visitors and reduce the cost of customer acquisition, Chicago Steak found its single Google AdWords campaign lacking.

The brand needed help both identifying and managing larger amounts of keywords. Finally last year, it started working with a third party to help make its search strategy more granular. The result? Lower costs per acquisition, boosted traffic to the company website and increased conversions. I spoke with Matt Crowley, the company's vice president, to find out how they did it. 

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Avinash Kaushik: When you're buying keywords, don't forget the long tail

Attendees at marketing conferences are often looking for concrete advice, and this morning at Search Engine Strategies New York, they got some.

Google's analytics evangelist Avinash Kaushik had some clear tips for PPC purchases: go after the long tail.

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PPC health-check through long-tail analysis

We have all heard about the long-tail of search marketing. And odds are that even if you have not intentionally implemented such a strategy, you are to some extent utilising broad or phrase match keywords, thus capturing a long tail of varyingly relevant searches.

Long-tail keywords are phrases that are not often searched for individually, but in aggregate can create a sizeable opportunity. And with increased user sophistication and complexity of queries, the opportunity grows larger.

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