Posts tagged with Pr

The GDPR may be good for inbound marketers, but it's no excuse for crap content

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).

This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.

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How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?

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lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

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amex survey coverage

Three PR campaigns that missed out on link building opportunities

Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.

After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.

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14 brand PR stunts that successfully created a splash

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube journey.

It was a clever PR stunt, and one that resulted in a fair bit of positive chatter on social media.

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juliane

A day in the life of… Assistant PR Manager for VisitScotland

It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.

If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board

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Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech's highest-flying companies?

It's a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

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Three brands recently 'shamed' in China and how others can avoid a similar fate

Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.

Here are three recent stories of brands that 'lost face' in China and how others can avoid the same fate.

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Why marketers should adjust their social media crisis response to fit their brand's identity

Damage control is usually a matter of prescription.

Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).

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pr

A day in the life of... a freelance PR & comms consultant

Our latest 'Day in the Life' features a topic we haven't covered yet - PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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google

Google's got it right: Instead of bribing bloggers, sort out your website

On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).

In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.

We already knew this, so why has it peeved some SEOs?

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