Posts tagged with Prca

Why PRs need to get to grips with Google's Zero Moment of Truth

Last year Google published a new marketing model that added an extra step into the traditional view of the customer purchase journey.

Labelled The Zero Moment of Truth (ZMOT), the model essentially states that the internet has created an additional customer touch point between the original advert and the actual purchase.

ZMOT is when consumers go online to research products, look for reviews or try to find coupons.

At a PRCA event on Tuesday Unibet’s head of search Nick Garner said that ZMOT is an area that PRs should own as it’s about influencing decisions and getting positive brand information onto trusted websites.

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Meltwater and PRCA celebrate partial victory as NLA considers Google News

The complicated battle between the Newspaper Licensing Agency (NLA) and Meltwater/the Public Relations Consultants Association (PRCA) finally came to a head yesterday afternoon.

With both sides claiming victory, the Copyright Tribunal has cut the NLA’s proposed online licensing fees and agreed that the suggestions were "not reasonable and required amendment". 

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Thoughts on a CIPR/PRCA merger

I always have, and always will be, a champion for PR.

Good PR mind you, PR that is well considered, properly planned, measured and that’s designed to integrate with the broader marketing mix.

But today, I have a problem. It’s that last bit, the bit about PR needing to play well with others that’s giving me grief.

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Q&A: David Pugh of the Newspaper Licensing Agency

Earlier today, we posted a Q&A with Meltwater and PRCA, giving their reactions to the Court of Appeal's ruling in the dispute with the Newspaper Licensing Agency (NLA). 

Now, in the interests of balance, it's the NLA's turn to put its side of the case. I've been asking MD David Pugh about his reaction to the ruling, and whether the ruling does indeed criminalise normal web users. 

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NLA v Meltwater: are millions of web users now copyright offenders?

Anyone who clicks on a link and reads an article on a public news website in a commercial setting will infringe copyright unless licensed by the publisher, according to a UK Court of Appeal ruling in the NLA v Meltwater and PRCA case. 

On a more positive note, the court ruled that it will be very rare that headlines are copyrightable, modifying the earlier verdict of the High Court. 

I've been speaking with Francis Ingham, Chief Executive of the PRCA and Jorn Lyseggen, CEO of Meltwater about what seems to be a very strange verdict... 

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