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Most of the digital professionals I know need to create at least one slideshow a year, whether for an internal meeting, a client briefing or a conference talk.
All too often I see slideshows that contain great content and ideas, but sometimes the slides are cluttered and confusing, or worse, boring.
Thankfully help is at hand, to enable you to create wonderful slides in 2012.
While there are some excellent mobile websites and apps, there are still plenty that fail to provide a good experience for mobile users, the Zara iPhone app being just one example of this.
I've gathered together seven excellent presentations from Slideshare on the subject of mobile usability...
Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy.
With this in mind, I've been searching through Slideshare to find some excellent presentations on various aspects of multichannel marketing.
Mobile marketing can be both a cheap and effective marketing method, whilst also offering enormous reach to marketers. There are currently more wireless mobile devices than televisions and computers combined, and are used by most demographics, making it an appealing marketing channel.
I've been finding some interesting presentations on the subject from Slideshare, including general introductions to mobile marketing, market data, and analysis of future trends...
Do you think in words or pictures, or both? Visual thinking engages the part of the brain that handles visual processing, and is said to be both "emotional and creative" so you can "organise information in an intuitive and simultaneous way".
A picture really might be worth a thousand words, while being easier to understand and recall. Therefore it is worth exploring how visual thinking can help you communicate ideas to colleagues and clients.
I have collated a few presentations to help you do exactly that. These will help you to understand the benefits of visual thinking, and there - obviously - lots of useful visualisations to aid you.
Earlier this year I attended an event at which one speaker used Twitter to gather audience questions and then answer key themes at the end. He did not allow this to interrupt the presentation but it was made clear that questions would not be a 'hands up' affair. More and more speakers are now aware of and monitoring their presentation 'backchannel' (a new marketing buzz word for the bingo card).
Yesterday, I read an interesting article from Jeremiah Owyang outlining how speakers should integrate social into their presentation. Whilst I don’t agree with all of Jeremiah’s points (I will elaborate), I think speakers need to be aware that the penetration of social apps on mobile devices is making real-time commentary increasingly relevant.
SlideShare is a hub for wickedly-awesome slideshows and presentations. And that has made it a popular place for savvy marketers to publish some of their wares.
That's something SlideShare is not unaware of and like any smart startup looking to find new revenue streams, The company is looking to turn popularity with businesses into profits with a new offering called SlideShare Business.
Last month I collated a list of 10 excellent Slidehare presentations on social media, including Marta Kagan’s ‘What The F**k Is Social Media?’.
Marta has since updated her slideshow, which is now called ‘What The F**k Is Social Media: One Year Later’. It is packed full of facts and figures, as well as recommendations, just like the original. Some of the numbers are pretty staggering.
All in all it’s very helpful if you want to convince the boss about an investment into this space.
Ecommerce is one of the most mature markets online but that doesn't mean that it isn't a dynamic and fast-paced market in which participants need move quick to stay ahead of the curve.
Here are 15 enlightening presentations that can help you do just that.
It seems fair to say that Twitter has truly hit the mainstream in recent months, as well as the mainstream media, especially now that it is being used as a communication and broadcasting tool by our revolutionary-minded Persian friends.
The range of Twitter uses are as broad as they are deep, despite initial concerns about the 140-character framework and those lame 'feeding the cat' or 'going to the shop' tweets. As such I thought it would be a good idea to collate a bunch of recent Slideshare presentations that explore how Twitter can be used, catering for all levels of adoption.
Hopefully these slides will prove useful if you're just starting out (see my tips for beginner's post if you are), and also if you're a more advanced Twitter user (you can skip through the basics for the meatier stuff).
Slideshare is a fantastic resource for sharing presentations, so you can enjoy and learn from smart people even if you cannot attend the conferences and events they often speak at.
Some slideshows lose a lot of meaning if you dont have the author walking and talking you through them, but others are excellent, and there's a kind of brevity associated with the best presentations / slides, which helps to drill home the message.
I have recently been browsing a number of quality social media presentations on Slideshare and thought I'd collate some of the best ones for your viewing pleasure. Enjoy!