Posts tagged with Press

Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech's highest-flying companies?

It's a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

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Obvious and inspired features to improve your press room

Look at Johannes Gutenberg. His eyes seem to say 'can your press or media room be improved?'.

Here's a list of some obvious stuff to include in your press pages, and some more left-of-field options. I've taken many of the examples from the leisure and heritage sectors, but I think you can adapt them all.

Please let me know of any cool stuff you've seen on your web travels.

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Three secrets to improving your media coverage through editorial calendars

Many trade and industry publications, both print and web based, create and publish what are known as editorial calendars that provide an outline of what subjects and topics the magazine plans to cover in the next year or so. These editorial calendars – (known as ed cals) also provide an outline for their advertising and promotions department to go out and sell special issues, supplements, shows and conferences, etc.

Ed cals can be an extremely critical aspect of getting good public relations coverage for your company, its services and products. However, you need to do it right. You need to understand how each publication works its ed cal policies. Even within the publication, each editor might be differ regarding how they handle ed cal submissions and pitches. You need to make the contact and do the  follow-up in order to work with each publication’s and each editor’s preferences, topic selections and time frames.

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Jakob Nielsen on press area usability

Nielsen's latest Alertbox post this week looks at the issue of press area usability for journalists, finding that plenty of the websites studied fail to adequately provide information for such visitors.

Poor usability and lack of information in press areas will result in journalists deciding not to include a company in the article they are writing, or else force them to get their information from third party sources, and can represent a lost PR opportunity.

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