Posts tagged with Pret A Manger

All the digital news stories you missed this week

A short but extremely sweet digital news roundup this week.

Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.

0 comments
twitter tick

30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.

7 comments
pret veggie

Eight ways Veggie Pret innovated pop-up retail strategy

The Veggie Pret pop-up that ran through June 2016 in London's Soho was a resounding success.

Though a case study from the food and drink industry, I think it provides the perfect template for a retail pop-up.

Here's how...

0 comments
pret coffee sleeve

Pret's genius continues, makes the coffee lottery official

Pret-a-Manger created a lot of buzz on social media in 2015 with its mysterious and seemingly-unofficial free coffee giveaways.

If you were a regular at a particular store, or if a barista simply liked your face, you may have received a free coffee.

Many people on Twitter took this pretty seriously, seeing the gesture as affirmation of their good looks or friendly manner (see tweets below). 

Well, now Pret is making this official and has added a twist that could turn out to be the most genius piece of marketing strategy of the year.

1 comment
pret save the date campaign

Five reasons I love Pret's Christmas sandwich social media campaign

Pret A Manger has begun promoting its Christmas lunch sandwich across social media in a deceptively simple campaign.

As Pret's work included one of the few conceptually-sound promoted tweets I've seen, I thought it was worth a quick post to detail why I like the campaign.

0 comments

Nine of the best social campaigns and stories from February 2015

The start of a new month means it’s time for our regular roundup of news stories and campaigns from the world of social media.

As always it’s necessary to add in the caveat that you won’t find any hard metrics or ROI in this post.

0 comments