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According to an August 2012 study conducted by ReffferralCandy, in the US there are 102,728 ecommerce retailers that generate $12,000 or more in revenue.
Given the ever increasing consumer migration to the digital marketplace, this number has likely grown even more in the last year and a half.
With such a competitive market, online retailers need to do what they can to stand out and provide incentive for consumers to shop at their store over another.
One way to do this is to gain the consumers’ trust and loyalty; as part of a full strategy, effective pricing strategies can help grow this customer relationship.
Pricing strategies on the website slightly mirror those in physical stores, and they are a great way to capture potential customers throughout the phases of the sales cycle.
Ecommerce is growing and information technology is becoming more robust. As a result, some innovative pricing strategies have come into play.
Dynamic pricing is one that has been applied more broadly across a variety of industries, and its usage is growing among retailers.
Let’s take a closer look at price discrimination and how it has evolved, the legality and ethical implications, and why many companies see it as an effective tactic.
There are many complex ways of increasing your online store's performance. From analytics to data segmentation, once you've mastered the infrastructure of selling online, reaching new customers and selling more can become much easier.
But there are simple tricks to achieve bursts and spurts too…
The posh set may still lord their smart handbags, pricey silks, and Ibiza getaways over the masses in the offline world, but in digital it’s a different story.
Online, luxury retailers struggle to keep up with the Kmarts and J.Crews of the world. In fact, according to a recent study by L2, one in five luxury brands still lack ecommerce capability, and 30 percent of them have yet to incorporate basic site search.
From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary.
So it's no surprise that the ability to generate lots of data and analyze it rapidly is changing the way products and services are sold.
Microsoft's launch of its Windows 8 later this year may be the most important product launch in the company's history. Seeking to compete in a world where the desktop is no longer king, the Redmond software giant has performed massive reconstructive surgery on its operating system in an effort to provide for a commercially-viable touch-first experience.
Change may be a necessity for Microsoft and its operating system, but change this significant rarely comes easy. Despite the fact that the company's Windows 8 effort may be its greatest in many years, there are plenty who believe the new operating system is a disaster in the making.
The next time you need to find a hotel room, you might want to keep a PC handy. At least if your search takes you to Orbitz.
The reason? The popular travel service is experimenting with displaying costlier lodging options to Mac users.
Last October, Google introduced limits to the Google Maps API and unveiled pricing for users exceeding those limits.
It was not a happy day for developers and companies running popular services on the Google Maps API. The reason: Google's jaw-dropping pricing, which pegged the cost of every 1,000 map loads above 25,000 at $4.
In a move widely anticipated, the United States Justice Department today filed an antitrust lawsuit against Apple and some of the largest book publishers over allegations that they colluded to raise ebook prices.
The publishers named in the lawsuit are Simon & Schuster, Hachette, HarperCollins, Penguin and Macmillan.
A modified version of Google's Android OS powers Amazon's popular Kindle Fire tablet, but being able to take some credit for the Fire's OS apparently isn't enough for the search giant.
Google reportedly believes that it needs a tablet of its own and it could start a fierce battle with Amazon as early as May when it releases an inexpensive 7-inch tablet to take on the Kindle Fire.
Amazon isn't just the world's largest ecommerce company. Thanks to its Amazon Web Services (AWS) offering, Amazon has become the 800 pound gorilla of cloud computing.
It's a role it shows no intention of relinquishing.
Can a prominent comedian shake up the comedy business by producing his own event and selling it to consumers online in digital format DRM-free? Thanks to Louis CK's experiment, we now know the answer is yes.
More than 100,000 comedy fans have snapped up 'Louis CK: Live at the Beacon Theater' for $5, earning the comedian a healthy profit and sparking a discussion about digital content, business models and pricing.
Here's what you can learn from Louis CK's experiment.