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Posts tagged with Pricing

Google applies limits and fees to the Maps API

The Google Maps API is probably one of the most popular APIs out there, and it's not hard to understand why. There are countless applications to which mapping functionality can be applied.

For developers and businesses looking for powerful mapping functionality, the free Google Maps API has been a godsend. But earlier this year, Google announced that it would be implementing usage limits for the Maps API, and on Wednesday, it followed through.


Is Apple's competitive pricing a threat to its success?

Apple's rise in the past decade is one of the business world's great success stories. The company, which in the late 1990s looked like it was on its deathbed, is now one of the richest businesses in the world.

And it has a fairly unique story: as the prices for computers and consumer electronics devices have plummeted, Apple has been able to sell more units of its products than its competitors despite the fact that its products have generally been priced higher.


11 tips for freelance success

Thanks in part to globalisation and the state of the world economy, the number of freelancers and freelance opportunities have grown rapidly in the past decade.

For individuals, freelancing offers the possibility of an entrepreneurial lifestyle and a level of self-determination that is hard to find at a nine-to-five.

For businesses that may not have the luxury of hiring a full-time employee or need expertise that is hard to find and/or develop in-house, retaining a freelancer may be the most attractive way to get a job done.

But freelancing isn't all roses. Most individuals who become freelancers aren't billing themselves out at thousands of dollars a day, and many fail to earn more than they used to earn (or could earn) as full-time employees.

Some, sadly, are unable to find their way and are forced out of freelance-dom.


Did Netflix just make a huge multichannel mistake?

With a market cap of over $15bn and a share price of $290, Netflix is one of the internet's highest flying stars. But changes the company is making to its pricing could have it crashing back down to earth.

Yesterday, the company announced that it is offering two separate plans going forward: one for unlimited DVDs by mail, which costs $7.99/month, and one for streaming, which also costs $7.99/month. Currently, Netflix customers can receive both unlimited DVDs and streaming for only $9.99/month.

Not surprisingly, a 60% price increase has sparked an online fury, with angry Netflix customers threatening to drop their Netflix subscriptions.


Rolling Stone founder: "generations" before tablets meaningful for mags

Magazines may not have the best track record when it comes to adopting the newest technologies, but when the iPad launched, it was hard to find a magazine chief who wasn't excited.

Print publishing is particularly tough these days, and the iPad represented hope. As a result, many magazine executives were eager to give the iPad a try. That was a good thing.

Unfortunately, businesses don't run on hope, and despite the fact that the iPad and tablet devices are still very nascent, magazines have thus far found that tablets aren't a panacea for their industry's ailments. Some are even cutting back on their iPad plans.


When is a deal no longer a deal?

According to a report by BIA/Kelsey, in just a few short years, consumer spending on 'daily deals' like those offered by Groupon and LivingSocial could reach $6bn.

So it's no surprise that the concept has been commoditized and everyone is jumping on the daily deal bandwagon. Take for, instance, major publishers like the New York Times which is launching its own daily deal service called TimesLimited.

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The problem with unlimited

In the physical world, practically nothing is unlimited. From food to energy to freshwater, there's a limit to just about everything.

But in the world of technology, where the cost of a megabyte of storage or a minute of computer processing has effectively dropped off a cliff, things are different.

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Overstock.com: when a deal isn't a deal

Consumers today love a good deal, and the internet is often the best place to find one.

Because of that, the internet can be a cut-throat environment for retailers. With just a few clicks, it's possible for consumers to find the best price for just about any given product and if your company isn't the one offering it, there's a good chance you'll miss out on the sale.


The real problem with magazine iPad apps

Prior to the launch of the iPad, many magazine publishers hoped that the iPad might do for them what the iPod and iTunes did for digital music: provided a viable marketplace for them to sell their wares. Operative word: sell.

Getting consumers to pay for content has, of course, proven challenging for many magazine publishers. And despite the warm reception the iPad has received from consumers, it hasn't exactly meant overnight success for publishers that have rushed to develop iPad versions of their magazines.


Five tips for raising prices successfully

One of the most difficult things for a company to pull off successfully is a price increase. And for good reason: most people don't like paying more for something they're currently purchasing for less.

The difficulty you might face in raising your prices and retaining satisfied customers, however, is not justification for not raising prices. Sometimes it's necessary, and sometimes it's more than deserved.

Raising prices and surviving to tell about it requires tact. Pricing may largely be a function of supply and demand, but purchasing decisions are often based on subjective factors that a price increase can negatively affect.


Freelancers: five ways to maintain your sanity

Being a freelancer is not the easiest job in the world and the difficulty in maintaining your sanity when dealing with clients is certainly one of the reasons why.

Fortunately, going crazy doesn't have to be a side effect of life as a freelancer. You can freelance and maintain your sanity. Here are five ways to do it.


Zappos lives up to its reputation for customer service

Perhaps no online retailer has acquired a reputation for customer service quite like Zappos, which was acquired last year by Amazon for more than $900m.

Reputations, of course, are difficult to acquire and maintain, but very easy to lose. And for good reason: when something goes wrong, many companies respond in ways that end up tarnishing their reputations. Last week, a costly mistake put Zappos to the test.