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These days, it seems like exciting new iPad apps are spilling out from everywhere. But one thing still hasn't been resolved in the race to get new features into the App Store, and that's how much people are willing to pay for all this stuff. At Tabula Rasa NYC, WeMedia's iPad conference this week, there were plenty of new apps and interesting specs on display. But pricing is still a thorn in the side of many developers — especially publishers.
And that's because these shiny new apps are expensive — often more than the price of the same publication on the newsstand. And when Apple finally debuts a feature that will allow subscription content on the iPad, it looks like many publishers are going to make serious efforts to maintain high price points.
You are ready to launch a new product or service. You've spent months developing it, and you're finally ready to start selling.
Then comes the age-old question: what should I charge for it? It's a question that every business owner has to answer, and unfortunately it's one of the most difficult to answer. That's because business owners know instinctively that pricing, perhaps more than anything else, has the power to determine whether you sell a million widgets, or none at all.
Does giving away free product lead to more sales? Many argue that, online, it does. But there are an equal number of skeptics. So who is right?
When it comes to how free e-books influence print sales, a study published in the Winter 2010 edition of the Journal of Electronic Publishing concluded that giving away free e-books is often good for business, at least in the short-term.
Book publishers, like record labels before them, are struggling to adapt to the digital world. And their struggles are only growing larger thanks to the growing e-book market, where a price war has broken out.
The price war, which has driven down the cost of e-book bestsellers, is of concern to book publishers for several big reasons, a primary one being that low-priced e-books could potentially devalue their physical counterparts.
During a recession, many companies are forced to make very difficult decisions. This has been especially true in the current recession, which has been not only been deep, but global.
Most recession decision-making is pragmatic. The future is not guaranteed and depending on your company's financial situation, short-term survival often trumps long-term strategy. But while surviving may be your priority, decisions made during a recession can have a significant impact on the future of your business well beyond the recession.
You may know the feeling: you have a great product or service that puts the competition to shame. But the competition is winning far more business than you are. What gives?
As much as we'd like to believe that a superior product or service is the end all and be all of business success, it isn't. Sometimes the company that offers less wins more.
You've spent lots of time and money building what you believe is a great website. You've got products or services to sell. You've got some traffic. Now all you need is customers.
There's only one problem: you're not converting that traffic into customers at nearly the rate you thought you would.