Posts tagged with Print Ads

family overload

Why HotelTonight’s holiday campaign is a humorous hit

HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.

However, its latest campaign certainly caught my eye.

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16 ad examples that prove print isn't dead

In a digital world, the print ad is often dismissed as an old-fashioned medium.

However, according to new research it is more powerful than today’s marketers might think.

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As Google matures, it spends more on traditional advertising

As the world's leading search engine, it may not have problems getting consumers to turn to google.com when they need to find something online, but in an effort to promote its non-search offerings to the masses, Google has been increasingly turning to advertising mediums it once shunned, such as television, magazines and newspapers.

The tab in 2011: over $200m.

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Are newspapers in the US doomed?

The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.

There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.

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Google shutters Print Ads: are its ad domination dreams fading?

When Google reports its Q4 2008 earnings this Thursday, a lot will be learned about the state of the consumer internet and the online advertising market.

As I mentioned yesterday, one estimate has search advertising spend dropping significantly (8%) in the quarter. This despite the fact that search advertising was expected to hold up better than display advertising; some even predicted search advertising would benefit from a flight to quality.

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