Posts tagged with Print Catalogue

Argos adds digital layer to its print catalogue with AR

Last week I wrote an article that asked whether Argos is doing enough to integrate digital technologies into its print catalogue.

The retailer has a number of QR codes dotted throughout the magazine as well as ads for its click-and-collect service, but I felt that it could do more to embed extra content within its pages.

As it turns out, Argos has actually been trialling an interactive catalogue in the north east of England that uses Blippar’s augmented reality technology.

Argos was nice enough to send me a copy of its special edition, so here’s a look at how the technology works...

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