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Posts tagged with Print

Case Study: J.Crew shows what print catalogs can add to the online shopping experience

Impressive advances in e-commerce websites — and consumer web proficiency — have changed the business of online shopping. But while retailers may have started to downplay the importance of catalogs a few years ago, there is still plenty of insight to be gained from those print products.

In fact, according to Coy Clement, who runs catalog and multichannel direct marketing consultancy clementDirect, online shoppers who read retail catalogs are often better at using e-tail websites than those that get there through search engines. A look at one of his client's website's — J.Crew — shows how retailers can take those lessons to heart.

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How offline marketing boosts online effect by 40%

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate...

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Econsultancy wins award at SIPA publishers' conference

We are proud to announce that Econsultancy scooped another gong today when it won the Product of the Year award at the SIPA UK conference. 

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Relevance makes the difference for display ads: report

What's the most important factor in the success of a display ad? Size? Placement? Not surprisingly, it's relevance.

That's according to a study conducted by publisher Condé Nast and research firm McPheters & Company.

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Playboy looking for a long-term relationship with digital

Playboy is the world's iconic 'male magazine' but it's had a hard time keeping its relationship with consumers and investors spicy.

The company's story resembles that of media businesses today: evolving markets have changed the game, brought new competition and eroded old competitive advantages.

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